The Shopper's Helper maximizes your influence on decision makers,

          by providing the very best of your advertising, marketing and branding messages at P-O-P!

How does the Shopper's Helper maximize your influence on decision makers at P-O-P? Here's how:

The Shopper's Helper Main Screen

First, the Shopper's Helper interactively matches shopper's needs to your products - at P-O-P.

The Shopper's Helper is designed so that every product fits perfectly into numerous features, and shoppers can find your products quickly and easily. For example, a low-fat, microwavable burrito fits perfectly into Healthy Lifestyles, Quick & Easy Meals and Ethnic & Imports. If it is a new product it can also be featured in What's New? If this burrito can be made part of a recipe, it will be a welcome addition the Recipes feature. And if it just needs extra attention, consider including a coupon to encourage sales, or feature it in Have You Tried?

But for this example, imagine you sell fat free products, and imagine a health conscious shopper looking for such products. This shopper wants to find fat-free products easily and will not read every product's label. This health conscious shopper will first select the Healthy Lifestyles feature above.

                                                Healthy Lifestyles

The Healthy Lifestyles feature is perfect for shoppers looking for any product that has a healthy aspect to it. This lets shoppers find the healthy products they are looking for and may have never known existed!

This also gives you an exceptional opportunity! Are your Fat-Free products also Wheat-Free, Low-Carb or Peanut-Free? Are your Organic products also Trans Fat-Free? How will shoppers know this without reading the back of every product label? The truth is: They won't.

Shoppers simply will not read every product's label. So you are missing sales every day because shoppers are simply not aware of everything you have to offer.

Now you can put your products into every Healthy Lifestyles category that applies and actively connect your products with shoppers at P-O-P!

                                                                                                   Healthy Lifestyles: Fat-Free Products List

Having selected the "Fat Free" category, our health conscious shopper will instantly see a list of fat-free products, including yours - without ever reading a single label!

You are now connecting your products with interested shoppers at P-O-P.

By selecting your product's name, shoppers will now see your Product Spotlight Page for this product.

Now you can maximize your ability to influence shoppers at P-O-P!

               Product Spotlight Page for All Natural Creamy Split Pea Soup

The Product Spotlight Page lets you maximize your influence by putting the best of your advertising, marketing and branding information in front of decision makers at P-O-P.

This is the only way to give your products this kind of attention and exposure at point of purchase. Here you can re-use your existing creative material - your existing TV, print or radio advertising, web site information, coupons, or recipes.

Or you can create content just for the Shopper's Helper, which can include any combination of pictures, text, music, motion, animations and videos.

You can showcase your products, cross-sell and provide ideas, and inspiration. You can provide multimedia videos and printable information. These are interested shoppers at point of purchase! Spotlight your products and give shoppers the last motivation they need to buy from you!

Keep in mind - this is just one category in one feature! The Shopper's Helper has many features and categories for every product!

 For More Information

For more information on what the Shopper's Helper can do for you, please contact Sales@kiostar.com or call 408/272-9343.

The Shopper's Helper - Helping Your Customers See More of You