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The
Shopper's Helper in Action
The Shopper's Helper is a quantum leap forward in in-store marketing.
CPG Brands match their
products with decision
makers, maximizing their influence
at the point of purchase. By engaging shoppers with fast, fun,
solution-based information, shoppers forego trips to other venues,
increasing the supermarkets share of the dollars spent on household
items.
See the Shopper's Helper in action!
 
Healthy Lifestyles: The average supermarket contains thousands
of health-oriented products. Healthy Lifestyles benefits CPG Brands and
supermarkets by finding all
foods for shoppers’ special nutritional and dietary needs. Shoppers save time
by finding any healthy product at the touch of a button, eliminating trips to
health food, organic and specialty stores or competing supermarkets.
To
see Healthy Lifestyles in action click
here.
(2:27 minutes)
What's
New?: Shoppers demand innovation. CPG Brands invest time and expense to get new products to market and
supermarkets invest the shelf space to make them available. The What's New
feature showcases new products to decision makers at P-O-P. To
see What's New? in action click
here.
(2:06 minutes)

Have
You Tried?: Some
products need
extra attention and a boost in sales! Have You Tried showcases products,
giving them the attention and exposure
they deserve. Fresh, vibrant
information at P-O-P may be exactly what a products needs! To
see Have You Tried? in
action click
here.
(1:32 minutes) Coupons: Coupons encourage shoppers to "try
and buy".
With no printing or distribution costs,
CPG Brands get the value of offering coupons, without the attendant
costs. And the ability to change
or update coupons instantly makes experimenting easy, allowing CPG Brands
to promote seasonal items, do spot
promotions, or to fine-tune each coupon to see what works best. Give
shoppers at point of purchase the last motivation they need to male a purchase! To
see Coupons in action click
here.
(1:20 minutes) 
Quick
& Easy Meals:
When it comes to fast, no-effort meals, CPG
Brands are competing with fast food, takeout,
restaurants and even convenience stores. That’s a lot of competition for a
product that can only sit on a shelf. The
Quick & Easy Meals feature instantly connects shoppers with all of your “ready to
eat” or “just needs heating" products. The competition for fast, effortless meals is
tough, but there is no comparison for connecting with hungry shoppers at
point of purchase! To
see Quick & Easy Meals in
action click
here.
(1:35 minutes)
Ethnic & Imports: How can CPG
Brands make sure that their ethnic and
imported products stand out?
With ethnic products scattered throughout a store, can
shoppers find all such products quickly and easily? With the
Ethnic & Imports feature they can! Actively connect with
decision makers by showcasing ethnic and imported products
at P-O-P! To
see Ethnic & Imports in action click
here.
(1:53 minutes)

Wine
Selector: The Wine Selector helps shoppers find the
perfect wine for every occasion. Whether a shopper is a connoisseur
looking for something new, a complete novice, or anything in between, the Wine
Selector is the perfect answer! The Wine Selector provides expert
recommendation for any meal - from formal dinners to backyard barbecues.
With expert recommendations at P-O-P, shoppers will quickly come
to depend on the Wine
Selector for their wine
buying decisions. Make sure your wines stand out at P-O-P! To
see the Wine Selector in action: for "Wine Selector - Entrees"
click
here.
(0:58 minutes). For
"Wine
Selector - Casual Meals"
click
here.
(0:35 minutes). For
"Wine Selector - Your Favorite
Wineries" click
here.
(0:58 minutes).
Recipes: Recipes are fun for shoppers and a great way for
supermarkets and CPG Brands to connect with them at P-O-P.
Providing recipes at P-O-P is an excellent way to stay "top
of mind" with decision making shoppers, and provides a unique opportunity for P-O-P cross-selling! To
see Recipes in
action click
here.
(1:36 minutes)

Produce
Expert: There
is more fresh produce available to shoppers than ever before. But
many shoppers simply do not know how to best make use of this expanded
selection. The
Produce Expert makes it easy! The Produce Expert provides P-O-P information
designed specifically to encourage and promote the sales of produce.
Shoppers can see how to select, store
and use an extensive array of produce. Or browse produce-based recipes.
Or see information on the healthy benefits of produce. The
Produce Expert actively connects shoppers with
the information they need to buy more produce. Now produce can
be showcased to decision making shoppers at P-O-P! To
see the Produce Expert in action: for "Easy Ways to Add
Fruits & Veggies" click
here.
(0:42 minutes). For
"Health Benefits" click
here.
(0:48 minutes). For "Produce Expert Recipes"
click
here.
(1:30 minutes).
For "Selecting, Storing & Using Produce" click
here.
(1:13 minutes). For
"Meet the Produce Growers" click
here.
(0:58 minutes).
Look
& Feel Better: Shoppers
often forget to purchase non-food items in the supermarket, necessitating
additional trips to other venues. From Antacids to Zinc supplements; from
cleaning supplies to pet care, this feature reminds shoppers of the non-food
items they can purchase in the supermarket. This
lets CPG Brands
give their products the attention and exposure that they
need at P-O-P. The Look & Feel Better feature has two subcategories:
"Feel Better" and "Look & Live Better".
To
see Feel Better in action click
here.
(1:18 minutes).
To see "Look &
Live Better" in action click
here.
(1:11 minutes)

Your
Favorite Brands: This
is a CPG company’s “miniature”
website – inside the supermarket. This can be used to showcase products,
cross-sell, offer helpful tips, ideas, inspiration, recipes, coupons and more. This feature can be a seamless
extension of the CPG company’s website. To
see the Your Favorite Brands In-Store
Site in action click
here.
(3:07 minutes)

For
More Information
For
more information on what the
Shopper's Helper can do for you, please contact Sales@kiostar.com
or call 408/272-9343.

The
Shopper's Helper - Helping Your Customers See More of You
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