KioStar logo KioStar™
HomeAbout KioStarContact Us

The Shopper's Helper in Action

         

The Shopper's Helper is a quantum leap forward in in-store marketing. CPG Brands match their products with decision makers, maximizing their influence at the point of purchase. By engaging shoppers with fast, fun, solution-based information, shoppers forego trips to other venues, increasing the supermarkets share of the dollars spent on household items.

See the Shopper's Helper in action!

Healthy Lifestyles: The average supermarket contains thousands of health-oriented products. Healthy Lifestyles benefits CPG Brands and supermarkets by finding all foods for shoppers’ special nutritional and dietary needs. Shoppers save time by finding any healthy product at the touch of a button, eliminating trips to health food, organic and specialty stores or competing supermarkets.

To see Healthy Lifestyles in action click here. (2:27 minutes)

What's New?: Shoppers demand innovation. CPG Brands invest time and expense to get new products to market and supermarkets invest the shelf space to make them available. The What's New feature showcases new products to decision makers at P-O-P.
To see What's New? in action click here. (2:06 minutes)


Have You Tried?: Some products need extra attention and a boost in sales! Have You Tried showcases products, giving them the attention and exposure they deserve. Fresh, vibrant information at P-O-P may be exactly what a products needs!
To see Have You Tried? in action click here. (1:32 minutes)

Coupons: Coupons encourage shoppers to "try and buy". With no printing or distribution costs, CPG Brands get the value of offering coupons, without the attendant costs. And the ability to change or update coupons instantly makes experimenting easy, allowing CPG Brands to promote seasonal items, do spot promotions, or to fine-tune each coupon to see what works best. Give shoppers at point of purchase the last motivation they need to male a purchase!
To see Coupons in action click here. (1:20 minutes) 

Quick & Easy Meals: When it comes to fast, no-effort meals, CPG Brands are competing with fast food, takeout, restaurants and even convenience stores. That’s a lot of competition for a product that can only sit on a shelf. The Quick & Easy Meals feature instantly connects shoppers with all of your “ready to eat” or “just needs heating" products. The competition for fast, effortless meals is tough, but there is no comparison for connecting with hungry shoppers at point of purchase!
To see Quick & Easy Meals in action click here. (1:35 minutes)

Ethnic & Imports: How can CPG Brands make sure that their ethnic and imported products stand out? With ethnic products scattered throughout a store, can shoppers find all such products quickly and easily? With the Ethnic & Imports feature they can! Actively connect with decision makers by showcasing ethnic and imported products at P-O-P! To see Ethnic & Imports in action click here. (1:53 minutes) 

 

Wine Selector: The Wine Selector helps shoppers find the perfect wine for every occasion. Whether a shopper is a connoisseur looking for something new, a complete novice, or anything in between, the Wine Selector is the perfect answer! The Wine Selector provides expert recommendation for any meal - from formal dinners to backyard barbecues. With expert recommendations at P-O-P, shoppers will quickly come to depend on the Wine Selector for their wine buying decisions. Make sure your wines stand out at P-O-P!
To see the Wine Selector in action: for "Wine Selector - Entrees" click here. (0:58 minutes). For "Wine Selector - Casual Meals" click here. (0:35 minutes). For "Wine Selector - Your Favorite Wineries" click here. (0:58 minutes).  

Recipes: Recipes are fun for shoppers and a great way for supermarkets and CPG Brands to connect with them at P-O-P. Providing recipes at P-O-P is an excellent way to stay "top of mind" with decision making shoppers, and provides a unique opportunity for P-O-P cross-selling!
To see Recipes in action click here. (1:36 minutes) 

Produce Expert: There is more fresh produce available to shoppers than ever before. But many shoppers simply do not know how to best make use of this expanded selection. The Produce Expert makes it easy! The Produce Expert provides P-O-P information designed specifically to encourage and promote the sales of produce. Shoppers can see how to select, store and use an extensive array of produce. Or browse produce-based recipes. Or see information on the healthy benefits of produce. The Produce Expert actively connects shoppers with the information they need to buy more produce. Now produce can be showcased to decision making shoppers at P-O-P!
To see the Produce Expert in action: for "Easy Ways to Add Fruits & Veggies" click here. (0:42 minutes). For "Health Benefits" click here. (0:48 minutes). For "Produce Expert Recipes" click here. (1:30 minutes). For "Selecting, Storing & Using Produce" click here. (1:13 minutes). For "Meet the Produce Growers" click here. (0:58 minutes). 

Look & Feel Better: Shoppers often forget to purchase non-food items in the supermarket, necessitating additional trips to other venues. From Antacids to Zinc supplements; from cleaning supplies to pet care, this feature reminds shoppers of the non-food items they can purchase in the supermarket. This lets CPG Brands give their products the attention and exposure that they need at P-O-P.
The Look & Feel Better feature has two subcategories: "Feel Better" and "Look & Live Better".
To see Feel Better in action click here. (1:18 minutes). To see "Look & Live Better" in action click here. (1:11 minutes)

Your Favorite Brands: This is a CPG company’s “miniature” website – inside the supermarket. This can be used to showcase products, cross-sell, offer helpful tips, ideas, inspiration, recipes, coupons and more. This feature can be a seamless extension of the CPG company’s website.
To see the Your Favorite Brands In-Store Site in action click here. (3:07 minutes)

 For More Information

For more information on what the Shopper's Helper can do for you, please contact Sales@kiostar.com or call 408/272-9343.

The Shopper's Helper - Helping Your Customers See More of You